About the role

Job Title: Social Media Specialist

Location: Perth, Australia

Reports To: Bec & Kat

Company Overview: Health with Bec is a dynamic and innovative health company dedicated to helping women quit the yo-yo dieting, reach their healthy weight, heal their gut issues and transform their confidence with a unique dietary approach. I are looking for a creative and driven Social Media Specialist to join my team to elevate my online presence.

Job Brief

I am looking for a Social Media Specialist to work closely with me and help me manage my social media tasks. I have done this myself for 8 years and still want to have involvement, but I am absolutely in need of finding the right person to help me with creative and effective ideas for content that speaks to my target audience and take over many of the roles that I don’t necessarily need to do myself. The ideal candidate must have extensive prior experience in this field, be able to create interesting content, have a strong sense of initiative, develop social media strategies and report metrics.

Responsibilities

• Create, manage, and execute social media strategies aligned with business goals

• Plan and schedule content across various social media platforms (e.g., instagram, facebook)

• Produce high-quality, engaging, and visually appealing content (text, images, videos) for social media posts

• Work closely with Bec & external marketing team

• Manage social media accounts and monitoring engagement

• Form user-generated content to showcase program results

• Analyse social media metrics and generate reports to assess performance and identify areas for improvement

• Use data-driven insights to refine social media strategies and content

• Stay up-to-date with the latest social media trends, tools and best practices

• Experiment with new content formats and strategies to keep our social media presence fresh and innovative

Experience

• Proven work experience (minimum 2-3 years) as a Social Media Specialist or similar role

• Experience working for a brand that sells online programs / courses

• Demonstrated experience with social media content creation, particularly for health brands

• Experience with marketing and communication activities, particularly social media and implementation of social media best practices

• Excellent copywriting skills

• Experience with social media analytics tools like Google Analytics, Facebook Insights, etc

• An intense passion for health and wellbeing

• Organised, self-motivated, and efficient

• Excellent interpersonal skills and relationship management

• Analytically focussed and results-driven

Perks:

• Flexible work

• Most of the work can be done remotely, with only 1/2 a day in person with Bec per fortnight to film for content

• Roughly 15 hours per week to begin, with the opportunity to absolutely grow into a larger role

• A friendly, supportive team and staff-first environment where your health, wellness and balance is my priority

To apply, please send an email including a video of yourself speaking about why you think you would be the perfect candidate, together with your cover letter and resume to kat@healthwithbec.com